Digital Marketing Officer (Leather & Textile bags) Job in Nairobi

Job Title: Digital Marketing Officer (Leather & Textile bags)

Job Location: Ngong road, Nairobi

About the Company: Manufacturer of high quality contemporary handcrafted leather & textile bags, gift items and accessories.

Key Responsibilities & Duties

  • Develop and manage digital marketing campaigns
  • Creating and executing SMS, and email-based marketing campaigns.
  • Creating engaging advertisements, emails, and promotional literature, developing pricing strategies and meeting marketing and sales objectives
  • Monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of the products offered
  • Creating content for the target market
  • Organizing photography sessions
  • Manage organization’s website
  • Optimize content for the website and social networking channels
  • Track the website traffic flow and provide internal reports regularly
  • Fix any error in online content and arrange webinars and webcasts
  • Attend networking events and product launches.
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
  • Work on SEO of the website pages.
  • Edit and post content, videos, podcasts, and audio content on online sites.
  • Promote the company’s product and services in the digital space.
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

Key Requirements

  • Diploma/Degree in Bachelors Commerce/ Marketing/Entrepreneurship/Digital marketing/related courses
  • Customer Knowledge, influencing and negotiation skills;
  • Storytelling; Creativity and imagination skills;
  • Team player, Interpersonal & Delegating;
  • Listening, good oral and written communication skills
  • Proficiency in social media management, SEO, SEM
  • Leadership Skills & organizational ability

Deadline: Interested parties should send their online applications on or before 11th May 2021.

Correspondence: Applications and detailed CV to be submitted online at

We thank all applicants for their interest in this position; however, only suitable candidates will be contacted to continue the application process.

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