FMCG Head of Sales Job in Kenya

Job Title: Head of Sales – FMCG

Industry: FMCG

Salary: Competitive

Our client is an international company dealing with food products looking to venture into the Kenyan Market.

They seek to hire a Head of Sales who will be tasked with executing the company’s sales plan, thereby ensuring profitability and growth of the company’s brands in the designated region.

Key Responsibilities

  • Identify and exploit new sales opportunities.
  • Set regional sales targets & objectives form overall business targets and objectives.
  • Ensure market penetration of products into competitor’s markets.
  • Coordinate market research activities, gather market information (competitor analysis) and provide comprehensive reports.
  • Utilize the Technical Department where high-level technical expertise is required and to ensure customer complaints are resolved within 24hrs.
  • Develop and grow existing accounts and retail outlets through a focused sales team.
  • Coordinate awareness raising for products through the use of presentations and training which are specifically designed for the region.
  • Implement a growth strategy to meet quarterly revenue and new client acquisition targets.
  • Lead new business development with key prospects by taking the principal role on flagship prospects and support Sales Executive’s business development.
  • Help grow the customer lifetime value of existing clients in the company by overseeing after sales service for clients.
  • Engage in industry building spaces to raise the commercial profile of the brand and expand commercial network and partnerships.
  • Accomplishes marketing and sales human resource objectives by liaising with HRM in recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
  • Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
  • Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

Skills & Qualifications

  • Bachelor’s degree in Business Administration or any other related field.
  • Membership of a Professional Marketing Institution.
  • Possess first class numeric and communication skills.
  • At Least 8 to 10 years of successful selling experience at sales management level within a reputable/ multinational FMCG company.
  • Be a computer expert especially in MS Word, Excel and Powerpoint.
  • Have strong numerical skills.
  • Excellent oral and written communication skills.
  • Be a team player with the ability to drive the team to unsurpassed success.
  • Be mobile and flexible in terms of location.

NB: Candidates of Asian descent are encouraged to apply.

Candidates with valid driving Licence and own car preferred.

How to Apply

If you are up to the challenge, possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Head of Sales – FMCG) to on or before Tuesday 23rd November 2021.

N.B: We do not charge any fee for receiving your CV or for interviewing.

Only candidates short-listed for interview will be contacted.

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