Head of Business Development at Safeguard Workwear

Safeguard Workwear is a Kenyan based manufacturing company focused on manufacturing medical respirators, which are essential in protecting healthcare worker from viruses such as COVID-19. These are often referred to as FFP2 or KN95 medical respirators depending on the technical specifications and compliance certifications.

Safeguard Workwear is looking for a Business Head for Business Creation, Product Development and Merchandising Function as part of our Key Management Team

Reporting To: CEO

Summarised requirements.

  • Build out a Sales startegy with the CEO, detailing how to penetrate local and export markets in the PPE Business.
  • Drive growth in business through multiple customer acquisitions supported by the development of a strong product portfolio and value proposition covering medical devices, medical apparel and outerwear work segment.
  • Networking and development of a strong ecosystem of suppliers and contract manufacturers to support the product portfolio and scope of SGW’s offering.
  • Converse with clients and build relationships, ensuring product development, costing and all other aspects of sales and marketing enable order fulfilment and maximum capacity utilisation and required profitability.


  • Drive sales with AKU and its affiliates while building out opportunities with distributors and direct sales within Africa and additional support to build a strong global customer portfolio within the respirators, medical clothing and accessories business.
  • Build relationships and network with customers/suppliers to develop a unique product portfolio and value proposition that enables sustainable business growth.
  • Understand Consumer & Customer trends, relate to Technology trends and financial models well to be able to scope out a product portfolio that is enticing to the customer or to develop new revenue routes to market thereby growing business opportunities.
  • Communicate and undertake periodic travel to meet customers or directly with the retailers in order to build strategic relationships and understand the market behavior.
  • Monitor Pricing Strategies and ensure appropriate pricing strategies are used in line with customer expectations to secure required business at the most profitable level for both parties.
  • Ensure that the marketing team is effectively managed, resourced (includes recruitment as well) and trained and appropriate targets are allocated/achieved in order to meet agreed business objectives such as optimum market penetration and customer retention.
  • Achieve sales budgets, monitor progress and implement contingency plans as required to achieve the same
  • Create brand equity for the business with the customers to facilitate achievement of the business mission
  • Drive the team to execute the development/sample requirements on time with the right costings, meeting customer development expectations and secure the business for Safeguard.
  • Coordinating with the manufacturing/ operations team for any product-related concerns.


  • A dynamic individual with the ability to communicate effectively
  • Degree in Marketing/Economics/ Business or relevant professional qualification
  • Minimum 10 years of relevant work experience
  • Experience in pharma, medical supplies, or healthcare is required.
  • Experience in the US/UK/ASIAN markets, preferably 3-5 years’

Submit your CV and Application on Company Website : Click Here

Closing Date : 15 October. 2021


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