Marketing Manager Job in Nairobi, Kenya

Job Vacancy: Marketing Manager

Unit: Smart Brands Limited

Regions: Nairobi

Starting date: Immediate

About the Role

  • Managing the development, tracking and completion of brand plans-strategic and operational brand plans, performance review, budget plan, research plans and activity plans.
  • Initiate brand innovations to improve brand attributes amongst customers.
  • Engagement with key customers to ensure delivery on brand initiatives and drive creative processes for our brands together with Modern Trade Managers.
  • Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
  • Management of trade execution and A&CP budgets to ensure spends in line with strategic direction to enable brand growth.
  • Managing and monitoring the marketing activity grids for all brands
  • Liaising with sales department on brand performance delivery
  • Analyzing market research data, including secondary data and research, and taking corrective action for enhancement of brand strategies.
  • Monitoring competitor activities affecting the brand and taking appropriate corrective action
  • Carrying out market intelligence through market visits and utilizing this to enhance brand activities.
  • Negotiating and signing of contracts with channel partners
  • Managing beneficial trade relationships

About You

  • Relevant experience in brand building/marketing
  • Developed analytical skills of the FMCG market and what drives sales
  • Experience in developing business strategy and implementation
  • Strong communication and people skills
  • Good team player and influencer
  • Good solution-oriented mindset and ability to work independently
  • A passion for consumers, marketing, and branding
  • A strong drive and passion for winning!

Are you interested in this position and do you meet the minimum requirements?

Apply by sending an email with your CV and a convincing cover letter quoting the category of your interest to

The application deadline is 10th September 2021

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